Book folding has become a passion for me and believe it or not it requires little supplies and is much easier than it looks! Recently I made this book fold book for my friends birthday who loves Starbucks. I even covered the book with a Starbucks bag. As I folded each fold I wondered if the Starbucks logo had a meaning. Turns out, in 1971, Starbucks (then a mere fledging coffee shop on the Seattle waterfront) was looking for a logo, something that would embody the seafaring history of its home city. … Heckler “pored over old marine books until he came up with a logo based on an old 16th-century Norse woodcut: a two-tailed mermaid.” So now you know!